Et tu, Amazon?

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I love Amazon.com. My favorite method of shopping for anything is figuring out what we want or need, then seeing what kind of deal I can get at Amazon. I’ve easily spent the GDP of a small island nation on their site over the years.

In our household we are “subscribe and save” fiends. Diapers, snack bars, beauty products and breast feeding supplies – you name it – and we get it shipped to us as needed, which is usually once a month.

So, you can imagine my surprise when I opened this email last night:

Amazon Mom, really? That was the best name you could come up with?

Still wondering why they felt a need to call it Amazon Mom if they want to know if I’m a dad or some other caregiver.

Yes, I joined. I’m a sucker for 30% off diapers, but that doesn’t make me happy about the name of the program.

They make the effort to recognize parental status when you sign up, couldn’t they have made the same effort when they named it? Clearly Amazon Baby or Amazon Kids would have been much more prudent.

With all of the stupid things we see in marketing children’s product I never expected it from Amazon.

First Ride on the Suburban Assault Vehicle?

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http://jugglingeric.blogspot.com Eric D. Bolton

Amazon Mom sounds like a bad sitcom…
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http://www.dcurbandad.com DCUrbanDad

Is Amazon Mom a really tall m0m?
RobMonroe

Eff that, Amazon. I’m boycotting.
(Okay, I’m broke, but I’ll call it boycotting!)
http://twitter.com/MichaelsDaddy MichaelsDaddy

like all parenting marketers, they figure if you’re taking care of the kids, you’re a mom. Even if you’re not. We got our own glass ceiling here.
http://www.worldofweasels.com/ Weasel Momma

Amazon Parent or Amazon Money Sucker would have been much better fits.
http://www.pjmullen.com/ PJ Mullen

Ha! Maybe we should write the screenplay.
http://www.pjmullen.com/ PJ Mullen

Yes, and she gets 30% off diapers
http://www.pjmullen.com/ PJ Mullen

Yes, and she gets 30% off diapers
http://www.pjmullen.com/ PJ Mullen

BWAH! No boycott here. I’m too cheap and love the convenience of having stuff shipped to me for free. How you been? Hope the STL is treating you and your family well.
http://www.pjmullen.com/ PJ Mullen

Maybe they caught the bit about my fuzzy pink pillow. I knew that would come back to haunt me.
http://www.pjmullen.com/ PJ Mullen

Money sucker is definitely an apt description. I’ve lost count of how many subscribe and save subscriptions we have any more. But with the diet change we are trying to achieve it is saving us a LOT of money. And 30% off on diapers is ridiculous.
http://LifeofaNewDad otter321

You are a magnet for this stuff. I don’t like when people make assumptions about me. Asuuming you are a Mom because you buy diapers is the same to me as folks assuming I’m dumb because I’m from Arkansas. Makes me mad every time. But for 30% they could call me amazon anything.
http://www.pjmullen.com/ PJ Mullen

Hahaha. I also got invited for mini-facials, massages and mocktails at an LA party hosted by Tia Carrere. I emailed back to accept and ask them to let me know when I could expect to receive my travel itinerary
http://doodadblog.com james@doodadblog

I try not to let this stuff drive me too nuts — so many organizations are doing it. I guess they figure 99% of their target market is moms, so why not address them directly?

Still, I often wonder why more moms aren’t getting ticked about the on-going assumption that mom=primary caregiver.
http://www.pjmullen.com/ PJ Mullen

True, it doesn’t both me when get stuff from Babies R Us and the like, it just really struck a nerve when Amazon did it. I was hoping they were better than that. Either that or it is my Oil of Olay night formula subscription

That is a really good point that you don’t hear much talk about. I wonder what moms think about that. Would be an interesting discussion.
SeattleDad

I thought aAmaxon would be progressive enough not to make that mistake.

Sad.
http://glowan.com/wordpress/ Kevin W. Grossman

We’re big Amazon fans as well (and just ordered even more newborn discount diapers), but I hear you.

Daddies are doin’ it for themselves, but Amazon Parents would’ve been better than Amazon Mom. Not the same bounce, but still.
http://www.pjmullen.com/ PJ Mullen

Yeah, I was very disappointed. Although not disappointed enough to not sign up. I can’t help it, I’m cheap.
http://www.pjmullen.com/ PJ Mullen

Very true, it is disappointing, but 30% is too much to pass up with two in diapers.