Seeing the words âdream carâ associated with a vehicle like the outgoing Kia Carnival, aka the Sedona in the United States, seems more than a little odd.
The awkwardness reaches a whole new level when you watch the video shared online by the automaker’s Indian branch, as it shows a local entrepreneur, Sumeet Malik, who says he wanted a big luxury car that could serve as a salon and office on wheels. And Carnival / Sedona apparently ticked all the boxes.
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In fact, listening to what he had to say about the minivan, one would easily think he was talking about a Range Rover SVAutobiography, Rolls-Royce Cullinan or Bentley Bentayga, or at least a Phantom, Flying Spur, Maybach or an Audi. A8 L. No, because “the luxury ones weren’t big enough, and the big ones didn’t have the refinement and luxury I was looking for”. As a result, Carnival has become “the obvious choice” to be driven, as it is “large in space and a cut above all those German names in luxury”.
We’re not kidding, these are the words Malik used in the promo video, alongside others such as “lounge on wheel”, “extremely comfortable” and “engine packs brute power”. This has to be one of the weirdest auto commercials we’ve ever seen, and the comments section isn’t far either. Do you think that Kia would have escaped criticism from Internet users with such a video in the USA?