– TORRANCE, Calif. May 18, 2022
- Styling done at the Honda Design Studio in Los Angeles shows a hint of Honda e
- Prologue followed by the first Honda e:Architecture-based models in 2026
- Honda is working closely with the dealer network to prepare for the future of electric and digital vehicle sales
Honda has released the first sketch previewing the design of the all-new Prologue Launching an all-electric SUV in 2024. The first Honda model designed primarily through virtual reality visualization technology, Prologue styling suggests an adventure-ready SUV capable of satisfying daily driving and weekend getaways with a strong nod to the well-received Honda e in the front fascia.
The Prologue’s exterior styling represents the clean, simple and timeless values of Honda’s overall design direction, along with a long wheelbase, shorter overhang and a solid stance equipped with a performance tire. Prologue was designed at the Honda Design Studio in Los Angeles in conjunction with a Honda design team in Japan.
“We announced a plan two years ago, positioned as a smart strategy, to co-develop an electric vehicle with GM. The result will not only be a more efficient process, but a great new vehicle, the Honda Prologue,” said Mamadou Diallo, Vice President Automotive Sales, American Honda Motor Co., Inc. “Our dealers are thrilled with the Prologue and the fact that this is only the first volume of Honda EVs, with more Honda-engineered EVs we will begin building in North America and hitting the market in 2026.”
As part of its global goal to achieve carbon neutrality by 2050, Honda will introduce 30 new electric vehicles globally by 2030, with a volume of 2 million units. In North America, Honda has established an aggressive schedule for the introduction of electric vehicles based on three phases leading up to 2030:
- 2024: Start of sales of the Honda Prologue, co-developed with GM
- 2026: Start of production and sale of Honda models based on the new Honda e: Architecture.
- 2027: Start of production and sales of a new series of affordable electric vehicles, based on a new vehicle architecture co-developed with GM.
Based on these three phases, the Honda brand expects to sell nearly 500,000 electric vehicles in North America by 2030.
Honda is also working closely with its dealers to help them prepare to care for customers in the new era of BEV sales and service. This includes:
- A new dealership facility design provides dealers with a modular and flexible space to reflect changes in the way customers buy and buy vehicles, as well as the reduction in inventory dealerships will need to support sales in the future .
- The number and type of electric vehicle charging stations dealerships will need to install based on their projected electric vehicle sales volume through 2030.
- Guidelines for the types of special tools and equipment dealers will need to acquire to service Honda electric vehicles.
In rolling out these guidelines, Honda is taking a tiered approach with dealerships based on potential EV sales in their local markets. A tiered approach will allow dealers to determine the best timing for these investments and scale as EV sales accelerate.
Honda Prologue American Design
A team of designers from Honda Design Studio in Los Angeles used virtual reality to overcome the challenges of remote work demands during the COVID pandemic and to collaborate virtually with members of Honda’s design and development team in Japan. Prologue was conceived as a modern, fresh design that will look comfortable in the same showroom as existing Honda SUVs.
“As project manager for the exterior design of the Honda Prologue, it was very exciting to work with a young team of designers with new capabilities to create an SUV with clean, simple lines and a strong influence from our EV models. including the Honda e,” said Jiro Ikeda, exterior design manager. “We’ve balanced that with a neo-rugged look you see in our current lineup to ensure that Prologue represents a true Honda EV.”
The team also focused on aerodynamics, refining the bodywork with simple surface steering and fewer lines to improve range and reduce cabin noise. This is something that will become even more important for customers driving an electric vehicle, as the absence of engine noise will make wind noise and other sounds entering the cabin more noticeable.
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent Honda dealerships in the United States. According to the latest data from the US Environmental Protection Agency (EPA), Honda has the greatest fleet average fuel economy and the lowest CO2 emissions of any major US automaker. Honda’s award-winning lineup includes the Civic, Insight and Accord models, as well as the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup truck and the Odyssey minivan. Honda’s lineup of electrified vehicles includes the Accord hybrid, CR-V hybrid, Insight and, in the future, the Civic hybrid. In 2024, the Prologue SUV, Honda’s first battery-electric vehicle, will join the lineup.
Honda has been producing automobiles in America for 40 years and currently operates 18 major manufacturing plants in North America. In 2021, more than 95% of all Honda vehicles sold in the United States were manufactured in North America, using domestically and globally sourced parts.